We helped build Loblolly from the ground up. The process began with naming and continued through to the brand, website, and even design of the mattress itself. Loblolly differentiates itself from other mattresses in the category by featuring "Dreamers", who use getting a great night's sleep to follow their dreams during their waking hours. The goal was to capture the laid back, hospitable vibe of the south rather than the cold, fluorescent lit environment of the traditional mattress buying experience.
Branding, Iconography, Illustration, Logo, Packaging, Print, Product, Web